Privacy Policy

This Privacy Policy explains how this website ("the Site," "we," "us," or "our") collects, uses, and protects information when you visit or use the Site.

This Site is a personal tea website operated by Yezi, created to help readers around the world learn more about Chinese tea, tea culture, teaware, and brewing.

By using this Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Who We Are

This Site is operated by Yezi.

If you have questions about this Privacy Policy, you can contact us at:

Email: contact@theglobalheritage.com
Website: https://www.theglobalheritage.com

2. What Information We May Collect

Depending on how you use the Site, we may collect the following types of information.

Information you provide directly

You may choose to provide information such as:

• your name
• your email address
• the content of a message you send through a contact form or email
• newsletter subscription details, if a newsletter is offered

Information collected automatically

When you visit the Site, certain technical information may be collected automatically, such as:

• IP address
• browser type
• device type
• operating system
• referring pages
• pages visited
• time spent on pages
• general location information based on IP address
• interactions with ads or website features

This information may be collected through cookies, analytics tools, server logs, and similar technologies.

3. How We Use Your Information

We may use information collected through the Site to:

• operate and maintain the Site
• respond to messages or inquiries
• improve site content, usability, and performance
• understand how readers use the Site
• detect spam, abuse, or technical issues
• deliver advertising through third-party ad partners
• comply with legal obligations

We do not sell personal information. If we use advertising, analytics, or other third-party services that involve data sharing or processing, those practices are described in this Policy and handled according to applicable law.

4. Cookies and Similar Technologies

The Site may use cookies, log files, pixels, and similar technologies to improve your browsing experience, understand traffic patterns, and support advertising.

Cookies may be used to:

• remember preferences
• measure traffic and usage
• support site functionality
• personalize or measure advertising

You can usually control cookies through your browser settings. You can choose to block or delete cookies, but some parts of the Site may not function properly if you do.

Where required by law, we may present a consent mechanism for cookies and advertising technologies before they are used.

5. Google AdSense and Advertising

This Site may use Google AdSense or other third-party advertising services to display ads.

Third-party vendors, including Google, may use cookies to serve ads based on a user’s prior visits to this Site or other websites.

Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this Site and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting:

• Google Ads Settings: https://www.google.com/settings/ads
• Your Ad Center: https://myadcenter.google.com/

You can also learn more about how Google uses data in advertising here:

• https://policies.google.com/technologies/ads
• https://policies.google.com/technologies/cookies

If third-party ad networks are used on this Site in addition to Google, those vendors may also use cookies or similar technologies to provide and measure advertising.

You may learn more about opting out of some third-party personalized advertising here:

• https://www.aboutads.info/choices/
• https://www.youronlinechoices.com/

Please note that opting out of personalized ads does not mean you will stop seeing ads. It means the ads you see may be less relevant to your interests.

6. Analytics

This Site may use analytics tools such as Google Analytics or similar services to understand how visitors use the Site.

These tools may collect information such as:

• pages visited
• time spent on the Site
• device and browser information
• approximate geographic region
• referral source

This information is used to improve content and user experience, not to personally identify most visitors.

You can learn more about how Google may use data when sites use its services here:

• https://policies.google.com/technologies/partner-sites

7. Email and Contact Forms

If you contact us by email or through a contact form, we may keep your message and contact details for the purpose of:

• replying to you
• following up on your request
• maintaining basic communication records

We will not use your contact information for unrelated marketing unless you have chosen to subscribe to a newsletter or explicitly asked to receive updates.

8. Newsletter and Marketing Emails

If the Site offers a newsletter and you subscribe, we may use your email address to send updates, new articles, or occasional related content.

You can unsubscribe at any time by:

• clicking the unsubscribe link in the email, or
• contacting us directly at contact@theglobalheritage.com

We will not knowingly send you unsolicited marketing emails if you have not subscribed.

9. Sharing of Information

We may share limited information with third-party service providers when necessary to operate the Site, such as:

• website hosting providers
• analytics providers
• advertising partners
• email delivery platforms
• spam detection or security services

These third parties may process information only as needed to provide their services.

We may also disclose information if required to do so by law, legal process, or to protect the rights, safety, or property of the Site, its users, or others.

10. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• responding to inquiries
• maintaining security and technical records
• complying with legal obligations
• managing advertising, analytics, or subscription tools

When information is no longer needed, we will delete it or retain only anonymized data where appropriate.

11. International Visitors

This Site may be accessed from countries outside the operator’s home country. If you visit the Site from another jurisdiction, please understand that your information may be processed in countries where data protection laws may differ from those in your location.

By using the Site, you understand that such transfers may occur where necessary to provide the Site and related services.

12. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of your personal information
• object to certain processing
• withdraw consent where processing is based on consent
• opt out of certain advertising-related data uses

To make a privacy-related request, please contact us at:

Email: contact@theglobalheritage.com

We may need to verify your identity before responding to certain requests.

13. Third-Party Links

This Site may link to third-party websites, tools, or platforms. We are not responsible for the privacy practices or content of those third-party websites.

We encourage you to review the privacy policies of any external sites you visit.

14. Children’s Privacy

This Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information through the Site, please contact us and we will take reasonable steps to delete that information.

15. Data Security

We take reasonable administrative, technical, and organizational measures to protect information collected through the Site.

However, no internet transmission or electronic storage system is completely secure. Therefore, we cannot guarantee absolute security.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the Site, legal requirements, or advertising and analytics practices.

When we update this page, we will revise the effective date at the top of the policy. Continued use of the Site after changes are posted means you accept the updated policy.

17. Contact

If you have any questions about this Privacy Policy or about how information is handled on this Site, please contact:

Yezi
Email: contact@theglobalheritage.com
Website: https://www.theglobalheritage.com